BETB2B Adds PIN Projekt’s Poker Platform to Its Stable
Poker is getting a fresh coat of paint behind the scenes this week, as PIN Projekt has expanded its long-running tie-up with B2B platform provider BETB2B to bring its flagship poker product to every brand running on BETB2B’s technology. It’s the kind of supplier-side move that rarely makes headlines on its own, but it’s worth watching for anyone curious about how table games make their way onto the sites players actually use.
What’s been released
The deal sees
BETB2B partners gain the ability to use PIN Projekt’s flagship poker platform following the latest agreement between the two companies.
It builds on what’s already a substantial working relationship between the pair, with
PIN Projekt bringing its poker platform across the BETB2B ecosystem through an expansion of a decade-long partnership.
Rather than a single generic poker product,
the platform can now be used by BETB2B-partnered operators and brands, including a custom-branded version.
That’s a meaningful detail for operators who want poker tables that carry their own branding rather than a shared, generic room.
How it plays
On the player-facing side, the platform has been engineered for
performance, accessibility, scalability and player engagement optimisation, with a mobile-first design and cross-platform functionality, together with a portfolio of cash games, tournament capabilities and a variety of Sit & Go formats.
In practice that means the same account and interface should work as smoothly on a phone mid-commute as it does on a desktop at home, with cash tables, quick-fire Sit & Go formats and structured tournaments all sitting under one roof.
PIN Projekt has also built in safeguards around fair play.
Integrity safeguards and monitoring are supplemented with AI-assisted risk tools that allow for the identification of suspicious gaming patterns, mitigating fraud risks.
That kind of behavioural monitoring has become increasingly standard across poker platforms as player pools scale up and liquidity is shared across more brands and markets.
The architecture itself is designed with growth in mind.
The poker platform’s scalable architecture will allow partnered operators of the B2B iGaming provider to serve multiple brands and markets while maintaining a consistent player experience.
For operators, that theoretically means new tables and formats can be rolled out without rebuilding the player experience from scratch each time.
Where it fits
PIN Projekt’s COO, Ivan Grković, framed the expanded partnership as more than a routine product drop, describing it as
“an important strategic milestone for both companies.”
He added that the ambition went beyond simply shipping another poker room, aiming instead for something built to grow across brands over time, as
“an ecosystem capable of growing across brands and markets while maintaining the quality, integrity and competitive experience that players expect.”
BETB2B, for its part, pointed to the track record behind the deal rather than treating it as a first date. A company representative noted that
the partnership with PIN Projekt “has consistently delivered value to our operators, and the introduction of its new poker solution further strengthens our platform offering.”
For UK readers who follow the supplier side of the industry, deals like this are a reminder of how much groundwork happens before a game or table format ever reaches a familiar casino app. BETB2B’s operator network spans multiple markets, and poker’s return to prominence here fits a broader pattern this year of platform providers investing in classic table formats alongside slots and live casino, betting that a well-built, mobile-first poker room still has plenty of pull with players who want more than just reels to spin.
