GiG’s Tech Powers PowerPlay Into Alberta, With a UK Footprint Too
Platform supplier GiG Software has just added another live market to its books, powering Canadian operator PowerPlay’s casino and sportsbook launch in Alberta. It’s not a UK story on the surface, but the technology doing the heavy lifting is the same stack already running inside brands British players will recognise, including PlayOJO and the newer Betzone.
What’s been released
GiG Software has powered the expansion of long-term partner PowerPlay Online Casino & Sportsbook into Alberta’s newly regulated iGaming market, deploying its scalable core technology to enable a quick launch within the province’s new regulatory framework.
PowerPlay delivers its sportsbook and casino to local players as a registered operator with the Alberta Gaming, Liquor and Cannabis Commission.
The brand was already established on GiG’s technology in Ontario, and
Alberta is now GiG’s fourth active client province, with the deal seeing GiG provide player account management, sportsbook and AI-driven data tools
,
marking the first time GiG’s sportsbook platform has been rolled out there.
What’s changed
The launch uses GiG’s full end-to-end technology ecosystem, integrating its core player account management system, sportsbook engine SportX, real-time rules engine and AI-driven data engine.
On the content side,
PowerPlay’s casino offering features more than 1,200 online games, spanning slots, table games and live casino, alongside a sportsbook covering major and minor leagues across more than 40 global sports.
Ahead of the Alberta rollout, the operator also refreshed its slot catalogue through a supply deal with Swedish studio Gaming Corps, whose portfolio includes the 3 Pigs slot franchise and an instant-win title built around escalating multipliers.
Alberta players aged 18 and over can now register, deposit and bet real money on the combined sportsbook and casino app
, with
instant Interac withdrawals flagged as one of the features local players value most.
PowerPlay’s leadership framed the move as building directly on lessons learned from running the same GiG stack in Ontario, where the brand first migrated onto the platform in 2025.
Where it fits
For UK readers, the interesting part isn’t the Alberta market itself but who’s behind the curtain. GiG’s platform tech already has form here:
GiG announced the official launch of Betzone in the UK, powered by its advanced CoreX igaming platform, AI solutions, rules engine and real-time reporting tool
, and that followed
a second UK brand successfully migrated onto GiG’s platform within the same quarter.
GiG has also moved into UK broadcaster-backed gaming, having
agreed to provide platform technology to upgrade ITV Win’s offering with new bingo and spins verticals, enhanced by branded exclusives.
That pattern of rapid, repeatable rollouts is exactly what’s playing out in Alberta: a long-term partner brand, the same core modules, and a content refresh bolted on for the new market. It’s a reminder that when a studio or platform supplier makes headlines abroad, the toolkit involved is often the very one quietly running sites UK players already use, and it’s a decent signal of which suppliers are in growth mode heading into next year’s UK launches and relaunches.
Sources
- InterGame Online – PowerPlay launches GiG-backed sportsbook in Alberta
- GiG Software – GiG Expands Canadian Footprint With PowerPlay Launch in Alberta’s Newly Opened iGaming Market
- Gaming Intelligence – GiG Software powers PowerPlay launch in Alberta
- Bonus.com – PowerPlay Casino Launches in Alberta, Pitching Itself as the Local Alternative
- Yogonet – PowerPlay enters Alberta’s regulated iGaming market with online sportsbook launch
- iGaming Business – GiG delivers second UK brand launch in as many months
