LeoVegas-Led MGM Digital Finds Its Footing in the UK Market

MGM Resorts doesn’t normally make headlines for its UK presence, but its international online arm has just singled out Britain as one of the markets pulling its digital business towards profitability. The LeoVegas-led operation also revealed that a proprietary sports betting platform launched here in August is already carrying the bulk of its UK wagers, a sign that the group is building out its own UK-facing technology rather than relying solely on partners.

What’s been released

MGM Resorts’ LeoVegas-led international online business moved close to break-even in the third quarter, with Spain, the Netherlands and the UK driving gains.

MGM Digital, which comprises LeoVegas and other consolidated online subsidiaries and excludes the BetMGM North America venture, grew revenue 6% to $184 million.

Its segment adjusted EBITDAR loss narrowed sharply to $4 million from $23 million.

That headline growth figure is a marked slowdown from earlier in the year.
Over nine months, segment revenue is up 21%, with the second quarter’s strong rise recorded with the higher UK online casino tax already in force.

Revenue growth fell sharply from the previous quarter, at a time when UK and European operators face higher taxes.

What’s changed

The most concrete UK development buried in the results is a shift in how MGM handles sports betting on these shores.
In August MGM began running online sports betting in the UK on its own platform, and that platform now generates more than 80% of the company’s online sports revenue there.
That’s a notable pivot away from third-party technology towards an in-house build, giving MGM Digital more control over the product UK bettors actually see and use.

On the casino side, growth is coming from brand strength rather than a single new product launch.
The BetMGM brand lifted MGM Digital’s business-to-consumer revenue by 8%, with Spain, the Netherlands and the UK leading the gains, management told analysts.
Executives were keen to stress that this UK progress is happening despite, not because of, the wider tax backdrop. On the earnings call, the company’s finance chief pointed to
“real growth in the UK and some of our other markets on MGM’s wholly-owned Digital.”

Where it fits

MGM Digital sits apart from BetMGM’s North American joint venture with Entain, and it’s this international arm, anchored by the Swedish-founded LeoVegas brand, that UK players are most likely to encounter through LeoVegas-branded sites and associated skins.
MGM China grew revenue 5% to $1.1 billion, while MGM Digital, which includes LeoVegas but not BetMGM, increased revenue by 6% to $184 million and cut its EBITDAR loss to $4 million from $23 million.
Against a backdrop of rising UK gambling duties that have squeezed margins across the sector this year, a move to break-even with the UK as a growth driver suggests LeoVegas’s local operation is finding ways to keep players engaged without leaning on the deep matched-deposit offers of years past.

The in-house sports betting platform is the part worth watching for UK players specifically. Building and controlling your own tech stack rather than licensing it typically means faster feature rollouts and more scope to tailor odds boosts, markets and app design to local tastes, something that should start to show up in how MGM Digital’s UK-facing products evolve over the coming quarters.

Sources

• CasinoBeats – MGM Digital cuts loss to $4m as LeoVegas-led arm’s revenue growth slows to 6%
• The Motley Fool – MGM Resorts (MGM) Q3 2026 Earnings Call Transcript
• Next.io – Q3 2026: MGM sees revenue decline despite further digital growth
• Gambling.com – MGM Resorts Q3 2026: $17M Loss, Record Macau Share