Imagine Live Widens UK Reach Through Relax Gaming Tie-Up

Nate U · 11 September 2026

Live dealer studios don’t always need a splashy new studio launch to change what UK players can reach: sometimes a plumbing deal does the job just as well. Imagine Live has plugged its table games and game show catalogue into Relax Gaming’s aggregation platform, meaning any operator already wired up to Relax can now offer its tables without a separate technical build. It’s a quieter kind of expansion, but one that puts a growing live casino brand in front of a much wider slice of the UK-facing operator base.

What’s been released

Relax Gaming, best known as an aggregator and slots supplier, has struck a partnership with Imagine Live under its Powered By Relax programme.
Live dealer content supplier Imagine Live has joined Relax Gaming’s distribution network of igaming operators, with the supplier’s stable of over 200 live tables becoming available to the Powered by Relax portal’s operator partners across regulated markets.

Imagine Live provides premium live dealer games and immersive game show experiences and has over 200 live tables in action, with multi-language content tailored for and delivered to 16 regulated markets globally including the UK, Malta, Sweden, Romania, Belgium, Greece and Brazil.

The arrangement is purely about distribution rather than ownership.
Relax is not building its own live-casino studio, and Imagine Live is not being acquired; this is a content-distribution arrangement, with Imagine Live’s existing library routed through Relax’s pipes.

How it plays

For operators, the appeal is a single connection point.
Under the deal, operators already connected to Relax Gaming can reach Imagine Live’s live-dealer tables without commissioning a separate technical integration with the studio, since Relax Gaming is distributing content that Imagine Live already produces.

Powered by Relax is Relax Gaming’s third-party content programme, letting partner studios and slot suppliers plug their games into Relax’s platform, which operators then access through one integration alongside Relax’s own titles.

On the content side, the deal brings across Imagine Live’s full spread of tables and formats.
The supplier has integrated AI-driven solutions for security, risk and real-time dealer behaviour into its platform, providing additional peace of mind for operators alongside its consistently high-performing live casino content.
Relax’s Head of Commercial & Partnerships, Jennifer Buttigieg, framed the catalogue’s appeal around its variety, pointing to
its blend of premium table games, original game-show content and cutting-edge studio production
as the reason it fitted the aggregator’s roster.

Where it fits

This is one of several moves Imagine Live has made this year to bed itself into UK-relevant distribution. Rather than only reaching British players through aggregators, the studio has also gone direct:
it announced a partnership with BVGroup, one of the most established and respected betting brands in the United Kingdom, with BetVictor players gaining access to Imagine Live’s full suite of live casino content, including its acclaimed table games portfolio and original game show titles, alongside a fully branded dedicated studio.
The studio confirmed the significance of landing that deal, noting for Imagine Live, launching with a UKGC-licensed operator validated its readiness for Tier 1 markets.

The Relax Gaming agreement sits alongside a similar aggregator tie-up struck earlier this year with Games Valley, which added
Imagine Live’s premium live casino content to the Games Valley aggregation platform, including a wide range of live dealer titles, classic table games and entertainment-led game show formats.
Taken together, the pattern is clear: rather than chasing operators one by one, Imagine Live is stacking up aggregator routes and direct Tier 1 deals in parallel, so its studios and dealers become steadily more visible on UK casino lobbies without players necessarily noticing a single big-bang launch.

Imagine Live Widens UK Reach Through Relax Gaming Tie-Up

What’s been released

How it plays

Where it fits

Sources

More from Live & Game Shows

Avanti’s Digital-Clone Dealers Head to Brazil via Superbet

Amusnet’s Live Roulette Hits a Record 4444x Multiplier

Amusnet Deals a New Hand With Blackjack Live Debut