Evoplay Builds Out Winter Promo Calendar and a New Player Loyalty Layer

It’s a quieter news day on the product front, but Evoplay has made two connected moves worth flagging: a bumper winter promotional package for operators and a new loyalty system designed to keep players coming back across an entire season rather than for a single festive burst. Both point to the same strategy, giving players reasons to return through the darker months rather than relying on one big Christmas push.

Evoplay’s €1 million Winter Season of Legends Lands for December

Evoplay has announced the Winter edition of Season of Legends, bringing five promotional features and a €1 000 000 prize pool into one ready-to-use package for B2B partners.

Running from December 2026 to February 2027, the campaign covers Christmas, New Year, and Valentine’s Day, with a coordinated calendar designed to help casino operators maintain player interest throughout the season, including the periods between celebrations.

Rather than a single tournament, the package bundles several mechanics together.
There are five features in one promotional package, combining Tournament, Wheel of Fortune, Infinity Prize Drops, New Year Prize Drops, and the new Lucky Scratch Card mechanic.

Tournament and Wheel of Fortune provide scheduled activities, while Infinity Prize Drops run for 28 consecutive days each month, independently of those phases, keeping reward opportunities available between activations.
Separately,
New Year Prize Drops will also be available daily from 1 December 2026 until 31 January 2027, extending the festive promotion across the holiday period and into the new year.

The standout addition is the scratch card feature.
The Winter edition introduces Lucky Scratch Cards, which Evoplay describes as an interactive mechanic to lift engagement during quieter periods.

It can be activated through a Balance Increase connection, with no additional setup required,
which should make it straightforward for operators to switch on without extensive integration work.
Evoplay is encouraging partners to integrate ahead of December to make full use of the promotional calendar.

CMO Diana Larina framed the thinking behind the approach, noting that meaningful engagement comes from giving players reasons to return over time
rather than relying on isolated promotional peaks, with the Winter campaign built on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey.

Player Space Adds a Season Pass Layer to Evoplay’s Catalogue

Alongside the seasonal promo calendar, Evoplay has also pushed out a longer-term retention tool.
Evoplay has launched Player Space, a new loyalty and retention ecosystem designed to build ongoing engagement through player progression, rewards and longer-term objectives, introducing a continuous gamification layer across the studio’s portfolio that links separate gaming sessions into a connected experience.

Instead of being built around a single promotion, it works more like a loyalty programme.
Rather than focusing on individual, short-lived promotions, Player Space creates a broader gaming environment intended to maintain player motivation throughout an entire season, combining instant incentives with extended progression goals to support retention, encourage exploration of different games and strengthen loyalty over time.

The system is centred on a 15-level Season Pass, with players collecting XP through gameplay, using it to progress through the levels and earning Crystals that can be exchanged for rewards.

Early figures from a pilot partner suggest the format has had a noticeable commercial effect, even if the sample is limited to one operator so far.
Daily gross gaming revenue rose by 56% in the season after implementation, daily rounds increased by 54%, while the daily bet sum rose by 48%.

Where it all fits

Taken together, the two launches suggest Evoplay is trying to cover both ends of the engagement cycle: a dense, time-limited winter promo calendar for the festive rush, and a structural loyalty layer meant to keep players ticking over long after the Christmas and Valentine’s Day prize drops have wrapped up. For UK players already used to seasonal tournaments and wheel-spin mechanics from other suppliers, the Lucky Scratch Cards and Season Pass structure give operators fresh ways to dress up familiar reward loops rather than reinventing them outright.

Sources

• EEGaming – Evoplay rolls out €1m Winter Season of Legends promo for Dec-Feb
• TheGamblest – Evoplay unveils €1,000,000 Winter campaign designed to drive sustained player engagement
• Evoplay – Evoplay announces €1 million Winter Season of Legends campaign
• iGamiST – Evoplay Launches Winter Season of Legends with €1M Prize Pool
• iGamiST – Evoplay Launches Player Space Loyalty Ecosystem
• CasinoNoDeposits – Evoplay launches Player Space loyalty ecosystem with €1m winter prize pool